If you’re like me, you’ve been mentally wrestling with the idea of wanting to start a blog or social page. But in your head are thinking things like, “Who the hell will care? I’m late to the game.”

“Someone starting a social page or creating content creation in the big 25?? Yeah, why bother?”

“There are way too many social media pages, shows, and content that people are consuming. Why would anyone care about what I’m up to or what I post?” – My Skeptical Thoughts

Shoot, I’m fatigued with all of the content that exists out there.

After thinking about this some more though, I actually see some pretty good reasons why some should hop on a social platform as a creator. Even with how over saturated it can feel at times.

They Have Something That They Want To Say

This reason is probably the most straightforward of all my reasons.

Most of these people who know about the internet, Substack, Instagram, and Twitter (X)—especially X—and who have something to say are probably already on these apps and are posting away, telling the world or their two followers anything and everything that they think.

From the opinions on the Warriors game the other day (Steph’s 56 truly was incredible), to politics, to the sandwich that they ate for lunch. These people are posting everything—and maybe too much.

I’m not talking to those people; they already got it.

I’m talking to people who are on the fence about hopping online and who do have something to say.

They tell everyone around them in the real world what they think and have either funny, informed, or well-thought-out comments or opinions about topics.

Think about writers and creators like Jack Raines, Deante Kyle, or even Andrew Huberman, who started the #1 health podcast in the world and makes over $1.5 million dollars a year to talk about his passion.

Having something to say is a great reason why someone should start posting (as long as it doesn’t actively harm others).

They Are Posting for Intrinsic Reasons

See how I just wowed you with the amount of money Andrew Huberman made from his podcast?

Yeah, posting for intrinsic reasons is the complete opposite of that.

If there were no money involved, or if you made a fraction of what you thought you were going to make creating content, would you still do it?

And I get it. For obvious reasons, the path of making content looks sexy.

The fame, the lifestyle, the attention… then the money, ohhhh the money.

The dollar, the bones, dead presidents, the racks, the quid (shout out to my UK readers).

The top one percent of people who make content out there are making absolute BANK.

So who could blame someone for wanting to start a content page to get rich when Kai Cenat makes more money monthly than a yearly salary of seven surgeons combined?

BUT—there’s a pretty good chance that if you get into creating content solely for the money or attention, you might not be doing it for too long.

Yeah, you want to be a famous YouTuber or blogger, but what about all the months—and for some, years—where there’s not too much dough rolling in from the content and you have less than 1,000 views per blog post? (Me rn.)

Would you still want to keep going then? What’s going to drive you through this external reward desert?

It’s the intrinsic rewards.

Starting the blog page about movies because you love movies, making the YT video with your friends because it was damn fun to record a funny video with your friends, or reviewing restaurants because, yes, some of your friends might jokingly call you a big back, but you just really have a passion for food.

Intrinsic motivation = doing it because you enjoy it, rather than for external rewards.

And hey, you could do things for reasons that are both intrinsically and extrinsically motivated.

So at least if you didn’t end up on Oprah, ESPN, or get your own Netflix special, you would have still had fun or felt like you grew in the process.

They Want to Connect With Others Over a Passion or Hobby

Another great reason to start content creation is to be able to connect with others.

“…somebody is interested in everything, anything you can be interested in, you will find others will“—Alan Watts

If you’re into something niche like collecting Powerbands or SLAM magazines, there used to be a time where you used to have to go out and very intentionally find this community of people who also liked what you liked in the real world, if you ever found them at all.

Those days are no longer.

An Instagram page about the Knicks (no matter how delusional you might be), a Substack page about the analytics behind F1 Racing, or a post and profile on any other basically any other social app can connect from your home in San Bernardino, CA, and to someone in Nairobi, Kenya, who also likes F1 and the Knicks and grow a relationship with them.

Easier connections allow us to more easily create relationships. Shared interests and relationships can create communities.

Communities around passions or even social causes can foster happiness and even positive social change.

Plus, the longest study on happiness done at Harvard shows the biggest factor in people living happy lives is the number of meaningful relationships they have. So why not create some with the supercomputer that most of us have access to?

They Want to Help People

Lastly, this is my favorite.

I think that having a social presence is one of the most effective ways to positively change the lives of others.

Creating content on the Knicks and connecting with other Knick fans online, who you actually become friends with, can give you a feeling of comradery.

Starting a blog on climate change can make others more aware and informed about what is going on in the world.

Making independent films online can make someone feel heard or resonate with the story that you are telling.

Starting a content page for a business that helps others can increase the business’ awareness and therefore allow it to help even more people than it did before.

The point is that this thing called the internet can be used to create entertainment and content that connects with others or might help them in their lives. But someone has to make this content…

So why not you?